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Superdrug Ends Sales of Single-Use Vapes in the UK and Ireland

Superdrug, a well-known health and beauty retailer, has made a noteworthy commitment to environmental responsibility by announcing the discontinuation of disposable vape product sales in all its stores across the United Kingdom and Ireland. This decision reflects the growing awareness and concerns regarding the environmental Consequences stemming from the widespread use and disposal of single-use e-cigarettes.

Brands such as Vuse GO and Flavaah Bars will no longer be available at Superdrug, and the company is diligently working to clear its existing stock by the end of the year. This proactive step is driven by Superdrug’s dedication to protecting the environment and addressing the alarming rate at which consumers use and discard single-use vapes.

This move by Superdrug underscores the significance of environmental sustainability in today’s retail landscape, where companies are increasingly recognizing the importance of responsible business practices. It also reflects a broader global trend towards reducing single-use plastics and minimizing the ecological footprint of consumer products.

UK news

Discontinued Brands and Environmental Concerns

Superdrug has taken decisive action by discontinuing the sale of brands like Vuse GO and Flavaah Bars, with a commitment to entirely clear its existing stock by the year’s end. This bold move is underpinned by a deep concern for the environment and the escalating environmental harm associated with the widespread use and disposal of single-use vapes.

It’s important to note that while Superdrug has been a retailer of single-use vapes, it did not engage in online sales of these products. This distinction reflects the company’s recognition of the growing environmental concerns associated with these items.

The decision to discontinue these brands aligns with Superdrug’s commitment to environmental sustainability and social responsibility. The retailer’s resolve to address the environmental repercussions of single-use vapes is a testament to the importance of corporate environmental stewardship in today’s world. This move underscores the company’s dedication to minimizing its ecological footprint and contributing to a more sustainable future.

By ceasing the sale of these products, Superdrug joins a growing number of companies across industries that are taking active steps to address environmental concerns and reduce the environmental impact of their operations. It serves as a reminder of the power that businesses hold in promoting environmentally responsible practices and the potential for positive change in consumer behavior.

UK news

The Environmental Toll of Single-Use Vapes

Superdrug’s Head of Environment, Social, and Governance, Lucy Morton-Channon, has voiced serious concerns about the alarming rate at which consumers are using and disposing of single-use vapes. She has highlighted the significant environmental threat posed by this trend. Recent research conducted by the recycling campaign group Material Focus underscores these concerns, revealing that a staggering five million disposable vapes are discarded in the UK every week. This marks a fourfold increase compared to 2022, and it translates to approximately eight vapes being discarded every second.

One particularly troubling aspect of this environmental issue is the lithium batteries present in these disposable vapes. The sheer quantity of discarded batteries has the potential to create 5,000 electric car batteries annually, underlining the magnitude of the problem.

The environmental implications of single-use vapes extend beyond excessive waste to include the improper disposal of lithium batteries, which can pose a risk of fires. This dual concern for the environment and public safety has prompted ministers to consider banning single-use vapes, particularly amid worries that these devices are being marketed to children.

Government Response and Concerns about Youth Vaping

Superdrug’s decision to discontinue the sale of single-use vapes comes at a time when concerns about the environmental impact of these products are mounting. Research from Material Focus has highlighted the alarming rate at which disposable vapes are being discarded, with five million of them ending up as waste in the UK each week.

This move also aligns with calls from various quarters to address the issue of single-use vapes. Ministers are reportedly considering banning these products due to concerns that they are being marketed to children. Councils, pediatricians, and environmental campaigners have joined the chorus of voices calling for a ban on disposable e-cigarettes.

The UK government has signaled that it will soon respond to its call for evidence on vaping by young people, a consultation that closed in June. The response to this evidence could have implications for the future regulation of vaping products, particularly those aimed at children.

UK news

Addressing Public Health and the Way Forward

The decision by Superdrug to discontinue the sale of single-use vapes reflects a broader concern about the health and environmental consequences of these products. While environmental damage from disposable vapes is significant, there are also concerns about their appeal to young people and the potential health risks they pose.

Recent surveys indicate that a growing number of teenagers are trying vaping, raising concerns about nicotine addiction and smoking initiation among youth. Prof Steve Turner, registrar for the Royal College of Paediatrics and Child Health, has described this situation as a “public health disaster,” emphasizing the need to protect children from becoming addicted to nicotine.

Superdrug’s move aligns with calls for stronger regulations and bans on single-use vapes. The government’s forthcoming response to evidence on vaping by young people could pave the way for more comprehensive measures to address this issue.

Superdrug’s decision to remove single-use vapes from its stores is a step towards addressing both environmental concerns and the potential health risks associated with these products, especially among young people. It adds to the growing momentum for stricter regulations and bans on disposable e-cigarettes to protect public health and the environment.

UK news


While discontinuing single-use vapes, Superdrug remains committed to offering alternatives to its customers who may be seeking options for quitting smoking or exploring vaping for other reasons. Ghada Beal, Superdrug’s Healthcare Director, emphasized the importance of being responsible in addressing the growing trend of disposable vapes among young people and the lasting environmental impact. She encouraged individuals to visit Superdrug stores to explore a wide range of products aimed at assisting those who wish to quit smoking, providing a responsible alternative to single-use vapes.

Superdrug’s decision represents a significant shift in the retail landscape, where environmental concerns and potential health risks are increasingly taking precedence. It aligns with the broader global conversation surrounding single-use plastics and disposable products, signaling a growing commitment to environmental sustainability and public well-being.

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